Lammily

Have you heard about the new Barbie in town?

Well, she’s not really here, in town … and she’s not actually a Barbie.

So, let me try this again …

Have you heard of Lammily?

Image courtesy of Nickolay Lamm via Lammily.com

She’s a doll, isn’t she?

Touted by her creator (yes, he’s a man) as fun, fit, and healthy, Lammily is posed to give Barbie a run for her money. Much to many a thinking woman’s relief, she was modeled using the standard body proportions of an average 19-year-old gal, which—as we know—don’t include a corset-crimped waist or a Nefertiti neck.

Out with the old …

Photo of first Barbie doll, introduced in both blonde and brunette in March 1959, by Barbieologin via Wikimedia

In with the new …

Image courtesy of Nickolay Lamm via Lammily.com

“When I look at current fashion dolls, I’m reminded of my experience in high school. I’m reminded that there are some things that are just a mirage and not worth emulating,” explains Nickolay Lamm, the genius behind Lammily. “Moreover, I’m reminded that there is beauty in embracing all the aspects of who you are, and in staying true to you.”

Lamm goes on to say that Lammily (named for Lamm and his family) has a stylish, yet simple, wardrobe without a barrage of bling. She wears minimal makeup, promoting the realistic beauty standards of the everyday girl.

And her lifestyle? Forget glamorous partying and shopping-till-she-drops …

In a recent Huffington Post editorial, Nickolay Lam wrote, “I want Lammily’s accessories to be reflective of real life in miniature form. I envision her reading books that inform and playing instruments that educate on the sounds and intricacies of music. I see her constructing her own home, cultivating her own garden while learning about the wonders of plants and vegetables, and eating these nourishing and healthy foods. All of these aspects are authentic, and can be complemented with an online world where children can explore these realities in depth.”

Well, it’s about time, don’t you think?

You can’t run to the store to find Lammily just yet. She’s in the works as we speak. But you can pre-order a first-edition doll at Lammily.com with an expected ship date of November 2014.

In the meantime, here’s a little more about Lammily: