Would you rent a pair of jeans?
Bert van Son is betting that you would.
Bert van who?
He’s a Dutch fellow who owns a trendy clothing company in the Netherlands called Mud Jeans.
Since his website is written in his native tongue, I’ll do my best to translate.
(No, I don’t actually speak Dutch. Fortunately, the grapevine is an English-speaking establishment).
The Lease a Jeans program is designed to help eliminate wasteful clothing production (and wasteful spending).
The gist: instead of owning a pair of jeans indefinitely, you can just keep it for a year before you send it back and move on to something new …
or, at least, new to you.
Image by C. H. Trotter via Wikimedia Commons
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